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If you want to gain your customers’ trust, there are no shortcuts; you’re going to have to earn it. How do you do that? Well, a great starting point is to be open and transparent about your products and what potential customers can expect of you as a company. Forget about making exaggerated claims about how you’ve invented the best thing since sliced bread. Modern customers are wise to gimmicks and hype. Just be straightforward Cleared Local themed blogs – For example, LeftLion is great for local nightlife venues like bars, pubs, clubs and restaurants. Social media websites like Twitter, FourSquare, Facebook and YouTube. To find local citation opportunities, I would start by noting down the main general ones that come to mind when you think of local business directories.